What I did
From zero commercial infra to a running operation.
Sourced the supply chain
Three external partners, vetted and signed: design, manufacturing, fulfilment. Negotiated terms, set quality bars, stitched them into one operating workflow.
Built the storefront
Hand-built e-commerce on the brand's own domain. Product pages, cart, Stripe checkout, order management. Mobile-first because the audience lands from a phone.
Wired the fulfilment loop
An order at checkout triggers manufacturing, dispatch, and customer comms automatically. Nobody touches a spreadsheet.
Connected the channel
YouTube API pulls latest videos and live status into the site in real time, so the homepage reflects what the channel is doing without anyone updating it.
Handed it over
The creator runs the brand. I run the operation behind it.
